Name: Mic’d Up: A Leader’s Guide To Making The News
Start: 2025-06-17T10:00:00-0500
End: 2025-06-17T10:50:00-0500

You will be able to validate your attendance (Check-In to sessions) using your personal schedule.

Tuesday June 17, 2025 10:00am - 10:50am CDT

Lilac

This presentation will go over three important concepts that will help our schools engage with the media: Best Strategies for Contacting Newsrooms; What Makes for a Strong Story Pitch; and Interview Protocols Every School Should Know About. By educating the audience about why press coverage is an essential part of promoting their school, attendees will return the following academic year equipped with the knowledge to attract media outlets’ interest in their stories.

Other elements of the presentation include:

Why Media Coverage Matters
How To Identify Relevant Media Outlets
How Current State Of Media Landscape Will Impact Your School
Examples Of Good/Bad Story Pitches
What To Do Before/During Interviews

Speakers

James Kay

Copywriter/editor

James is Concept Schools' copywriter/editor and has been with the organization since 2024. Before arriving at Concept, James was a sports journalist who covered the WNBA and MLB for media outlets like the Chicago Tribune, Associated Press, Marquee Sports Network, and others.

Tuesday June 17, 2025 10:00am - 10:50am CDT
Lilac

School Culture and Development

Attendees (5)

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Concept Schools Leadership Summit 2025

James Kay

Attendees (5)

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