Want more students in seats next year? Then it’s time to level up your school’s marketing strategy. In this session, we’ll introduce the new Concept Schools Marketing Playbook—a practical, web-based guide built to help every campus in our network take control of local marketing and drive enrollment year-round. Whether you’re new to marketing or just need a better system, this session will show you exactly where to start and how to focus your time and resources for the biggest impact.
We’ll cover how to build an annual marketing plan, what kinds of campaigns work best (and when to run them), and how to use tools like social media, direct mail, events, and advertising to reach the right families. You’ll also learn how to access templates, checklists, and support from the Concept central team to make execution easier.
This session is ideal for anyone involved in recruiting and retaining students. You don’t need a marketing degree—just a willingness to roll up your sleeves and take action.
Kelly Bertog is a marketing professional with nearly 20 years experience in digital marketing, advertising, content, and ecommerce. He currently serves as the Director of Marketing for Concept Schools. Prior to this role, Kelly serviced as the Founder and CEO of YOURS Non-Alcoholic... Read More →
Tuesday June 17, 2025 11:10am - 12:00pm CDT Bluestem
This presentation will highlight the importance of utilizing Facebook and Instagram to engage current families and attract prospective ones. We will explore effective content strategies for each platform, discuss the impact of consistent posting on audience interest, and demonstrate how a strong social media presence can serve as a bridge between the school community and families—bringing classroom moments directly to their devices.
Mitchell Deligio has been with Concept Schools for 2 years now. In his time at the organization, he has developed a wide range of social media templates designed specifically for teachers to help streamline their online communication across Facebook and Instagram. In addition to his... Read More →
Wednesday June 18, 2025 11:00am - 12:00pm CDT Bluestem
